What does your business card say about you?

A business card is so much more than a 3.5 x 2 inch piece of paper. It is often the first marketing piece a prospect will receive from you. You use it to introduce yourself, as well as to leave behind so people will remember you – and hopefully call you.

So, what does your business card say about you or your company? Does it communicate that you are unique or superior in any way? Is it interesting or fun, or is it just a tool to help people get in touch with you? Personally, I think it should do all of the above.

Let’s talk about function.
Your business card is meant to perform a specific marketing role for you: to share your contact information with others. It’s important that your card clearly identify the following:

• Your company name
• Your name & position
• Your email address
• A phone number where you can be reached

(Other information, like your address and (maybe) fax number are important, too, but the list above has the critical information someone needs to get in touch with you. In this day and age, no one is going to show up on your doorstep without having called or emailed you first and expect positive results. And, when was the last time someone sent you a fax to get in touch with you? Point taken.)

Here are some other functional things to keep in mind:

1. 1. If your company name does not clearly say what your company does, add your tagline or some bullets (no matter how much we all want to think we are unforgettable, there is a good chance that we might give our card to someone who can’t recall what it is we do… so don’t make him or her guess!)
2. 2. If your email address and your web address are the same (____companyname.url), then you don’t have to list both. It’s redundant. Use the space you save to make other pertinent information easier to read.
3. 3. The paper you pick is important. People sometimes write notes about their meeting with you on your card. Make sure they can write on yours. I prefer uncoated papers. They tend to look more professional and don’t smudge.

Have a sense of style.
Your business card should provide insight into the corporate culture of your business. If you are supposed to be creative, then your card should reflect that. If you are trying to convey that you are solid and professional, then your card might be a little more refined. But, remember, refined doesn’t mean boring. Your card is going to have to stand out against however many other cards are on file. Invest the time, and money, to have your card professionally designed. It will make a difference in the long run.

For some inspiration, check out this post from Bittbox. There are a lot of great ideas there.