Even though consumers may be changing their buying habits they may still want a new flavor of ice cream or a short weekend vacation. New product advertising in a tough economy is the right thing to do. In 2008 products like Zyrtec and Pepsi’s G2 led the pack with sales over one hundred million.
http://www.nytimes.com/2009/03/25/business/media/25adco.html?em
