Market your business through graphic social networking
Imagine saving and sharing the things on the internet you like, want to remember or want to go back to, without tracking it all on paper. The art and design industry were the first to use Pinterest as a way to share talent, crafts, photography, and passions. Soon clients, then clients of their clients, begin to share on Pinterest, too. Business’ are catching on and using it as a form of inbound marketing.
Simply Marketing. While marketing your business is complicated, using Pinterest is simple. A virtual pin board, users share the unique things they find on web, and could become Mark Zuckerburg’s successor.
How it works: Pinterest is open to the public. Gaining access requires an invitation from a current user. Fill out the invite, submit and wait for your approval to start pinning. The fun is not only saving or “pinning” sites and images you find online, but also “following” others who pin things you also have interest in. You can save or “repin” your “likes” after scrolling through various images that catch your attention. This allows you to share your interests with others.
Curate Your Brand’s Content…Virtually! Recently marketing has been taking place through Pinterest’s use of graphics, quotes and categories. Pinterest doesn’t presently have a section dedicated to business; however, organizations that have a Pinterest account have been assigning various branding and marketing categories to their own pin boards.
What to Pin: It’s important to understand what your audience and clients are interested in before pinning to the pin board. If it doesn’t appeal to the eye, your image will not get repinned; therefore, you will not attract new clientele or followers and your current clients may veer away from the site. Pin board suggestions may include but are not limited to:
- Links to your webpage
- Link to your blog and published documents
- Current Projects
- Company News
- Articles or Columns of interest to your employees or clientele
- Images or projects
- Photos of the Office and Employees at work
