A New Way to Advertise: HBO’s True Blood Kicks it Up a Notch

Nearly everyone has heard the buzz about HBO’s new hit series True Blood, now in its second season. The show is based on the idea that vampires, living in secrecy until now, have “come out of the coffin” after the invention of a synthetic blood beverage makes it possible for them to live among humans [...]

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Brand Integration is More Than Just Placement

What is brand integration? For many, it traditionally meant product placement, which includes showing a brand name product in a feature film, television program, or other medium not typically thought of as an advertisement. Like many other marketing strategies, product integration has also evolved with all the changes in technology.
Advertisers have paid for placements as far [...]

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Twitter: It’s A One Stop Shop

I recently had lunch with some old friends. After a long period of “remember whens” we started talking about what we do at our jobs. I started listing some of the things I do on a daily basis; I update the company blog, check e-mails, research on Twitter,  and maintain Facebook pages for clients…
While I [...]

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Remember When

There are several ads from when I was much younger that really stand out. Some of them even make me feel like I am having happy thoughts about growing up. Others were simply great ads. I’ve included several of them below. I’d be interested in hearing which ads stand out from your childhood, as well [...]

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When Times Are Tough…Advertise

Even though consumers may be changing their buying habits they may still want a new flavor of ice cream or a short weekend vacation. New product advertising in a tough economy is the right thing to do. In 2008 products like Zyrtec and Pepsi’s G2 led the pack with sales over one hundred million.
http://www.nytimes.com/2009/03/25/business/media/25adco.html?em

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Visual Persuasion

Why is it that every time I see Taco Bell’s Cheesy Beefy Melt commercial, I want a Cheesy Beefy Melt? I don’t even like Taco Bell. Images have the ability to connect with individuals in ways that words can’t always do. Images are usually the first element of advertising to engage us, as well as [...]

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The Week Before Christmas

During the holiday season there seems to be an overload of holiday advertisements. It is interesting to see what different companies come up with, so I decided to look into it this year. Many people will write blogs and articles about their favorite Christmas ads, the best and worst ads and which ads were most [...]

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Radio Advertising: Is It Worth It?

Radio advertising can be used if you want to create and sustain long term awareness of your company or product. The reason: sound is intrusive. What we hear stays longer in our minds than what we see. That is why to this day I can still sing the tootsie roll jingle. The one that goes, [...]

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Celebrities in Advertising

It appears to me that the advertising world has really taken a liking to the idea of celebrity endorsements.  Services and products ranging from nonprofit organizations to face cleansing solutions have used celebrities as a marketing tool. It’s rare to watch TV these days or flip through a magazine without seeing a celebrity grace the [...]

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Product Placement Please

 
With all the hype surrounding the new “Sex and the City” movie, I thought I would watch some reruns to remember what had happened in past episodes. After all, I refuse to be the only one in the theater confused about Mr. Big and Carrie’s relationship. After only getting about two minutes into the first [...]

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