Posted in branding, marketing, tagged amazon, brand identity, Online, online credibility, positive online experience, product information, sharon hill international, terraserver, uncommongoods.com, usa, Usability, web site usability on September 10, 2009 | Leave a Comment »
Have you ever searched for a product or service online to find more information? Have you ever found a product online, but the Web site for the product didn’t work, or the page had dead ends and no useful information?
Take a moment to try and accomplish these few tasks:
www.Amazon.com
TRY: See whether Enya has released an [...]
Posted in advertising, branding, marketing, tagged Advertisers, Apple, Brand Integration, Broadcasting and Cable, Buick, Coca Cola, Dove, entertainment, ET Cast Away, FedEx, Hulu, John Eggerton, Product Placement, Ray Ban, Reese's Pieces, Rolling Rock, Sears, Sky Vodka, Starbucks, Tivo, TNT, Tv.com, Verizon, Whit Friese, YouTube on July 8, 2009 | 3 Comments »
What is brand integration? For many, it traditionally meant product placement, which includes showing a brand name product in a feature film, television program, or other medium not typically thought of as an advertisement. Like many other marketing strategies, product integration has also evolved with all the changes in technology.
Advertisers have paid for placements as far [...]
Posted in branding, corporate identity, tagged branding, corporate identity, marketing, naming, trademark on February 6, 2008 | 2 Comments »
Everyone always tells you how important it is to have a strong brand. Like the three rules of real estate (location, location, location), the three rules of branding seem to be repetition, repetition, repetition. But sometimes you can reach a level of too much repetition.
When was the last time you told someone to make a [...]
Posted in branding, corporate identity, marketing on July 28, 2007 | Leave a Comment »
I have been planning on getting a blog up and running for sometime now, but I’ve always let something keep me from doing it. Not enough time. Not enough to say. Whatever. Well, I decided that it’s time to stop making excuses and to get started. My general idea for this blog is to have [...]
Holy Cow Branding
