I recently had lunch with some old friends. After a long period of “remember whens” we started talking about what we do at our jobs. I started listing some of the things I do on a daily basis; I update the company blog, check e-mails, research on Twitter, and maintain Facebook pages for clients…
While I [...]
Archive for the ‘corporate identity’ Category
What does your business card say about you?
Posted in corporate identity, creative, marketing, tagged business cards, corporate identity, graphic design, stationery on February 3, 2009 | 2 Comments »
A business card is so much more than a 3.5 x 2 inch piece of paper. It is often the first marketing piece a prospect will receive from you. You use it to introduce yourself, as well as to leave behind so people will remember you – and hopefully call you.
So, [...]
The world outside your doors
Posted in corporate identity, tagged brand awareness, charity, community awareness, corporate citizenship on February 29, 2008 | Leave a Comment »
What does corporate citizenship mean to you? Does it mean having an employee volunteer day every now and then? Donating a portion of profits to a designated charity? Or do you hold a much broader definition of what it means to be a good corporate citizen?
In today’s world, it is no longer enough for companies [...]
What’s worse than no one talking about you?
Posted in branding, corporate identity, tagged branding, corporate identity, marketing, naming, trademark on February 6, 2008 | 2 Comments »
Everyone always tells you how important it is to have a strong brand. Like the three rules of real estate (location, location, location), the three rules of branding seem to be repetition, repetition, repetition. But sometimes you can reach a level of too much repetition.
When was the last time you told someone to make a [...]
The Logo Design Process
Posted in corporate identity on August 4, 2007 | 2 Comments »
When I work on a logo, I follow what I consider to be a predictable process. There is a series of steps I go through to ensure success every time. Perhaps you will find these steps useful, and maybe you will even have some of your own processes you’d be interested in sharing. To [...]
Entering the Blogosphere
Posted in branding, corporate identity, marketing on July 28, 2007 | Leave a Comment »
I have been planning on getting a blog up and running for sometime now, but I’ve always let something keep me from doing it. Not enough time. Not enough to say. Whatever. Well, I decided that it’s time to stop making excuses and to get started. My general idea for this blog is to have [...]
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