Tips for Marketing During the Holiday Season

For many businesses, excepting retail, the holidays can be a black hole for marketing efforts. At a time when most people are focused on holiday event planning and shopping, marketing is often put on hold until a time when prospective customers are less preoccupied. However, by writing off marketing during the holiday season, your business [...]

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The Importance of Online Usability

Have you ever searched for a product or service online to find more information? Have you ever found a product online, but the Web site for the product didn’t work, or the page had dead ends and no useful information?
Take a moment to try and accomplish these few tasks:

www.Amazon.com
TRY: See whether Enya has released an [...]

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Brand Integration is More Than Just Placement

What is brand integration? For many, it traditionally meant product placement, which includes showing a brand name product in a feature film, television program, or other medium not typically thought of as an advertisement. Like many other marketing strategies, product integration has also evolved with all the changes in technology.
Advertisers have paid for placements as far [...]

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Remember When

There are several ads from when I was much younger that really stand out. Some of them even make me feel like I am having happy thoughts about growing up. Others were simply great ads. I’ve included several of them below. I’d be interested in hearing which ads stand out from your childhood, as well [...]

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What does your business card say about you?

A business card is so much more than a 3.5 x 2 inch piece of paper. It is often the first marketing piece a prospect will receive from you. You use it to introduce yourself, as well as to leave behind so people will remember you – and hopefully call you.

So, [...]

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The Week Before Christmas

During the holiday season there seems to be an overload of holiday advertisements. It is interesting to see what different companies come up with, so I decided to look into it this year. Many people will write blogs and articles about their favorite Christmas ads, the best and worst ads and which ads were most [...]

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Get Social

One of our recent blog entries gave tips on how to market your business when the economy is slow. One of the items on the list said to maximize your use of social media. So what does that mean exactly?
Last week I took our own advice and attended a social media seminar hosted by [...]

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20 Marketing Solutions that Work on a Beer Budget

When the economy slows down, everyone looks for ways to market their business in a way that is easy and affordable. Each of the following tips can be executed well by any size company… just don’t forget to put some strategy behind them (or talk to a marketing strategist who can help you out).

Optimize your [...]

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Marketing When Times Are Tough

I recently gave a presentation to a group of small business owners at an event called The Final Friday Forum, which is hosted by an organization called Dancing Elephants. Dancing Elephants helps people understand the world of sales. Because of the current economic situation, I thought it would be good to help people learn how [...]

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Resisting the iCult

Ok. I’ll be the first to admit it; I’m a PC person. I am unabashedly a PC person. Everyone tells me that I should switch to Macs but I grew up with PCs and I’m a prime example of brand loyalty. Even after some nasty experiences with PCs, I refuse to switch. Plus, I’m firmly [...]

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