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		<title>How Marketing Generates Leads</title>
		<link>http://holycowbranding.wordpress.com/2012/01/09/how-marketing-generates-leads/</link>
		<comments>http://holycowbranding.wordpress.com/2012/01/09/how-marketing-generates-leads/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 18:25:03 +0000</pubDate>
		<dc:creator>Kelly E Zargo</dc:creator>
				<category><![CDATA[Cow Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://holycowbranding.wordpress.com/?p=674</guid>
		<description><![CDATA[Marketing Based Lead Generation is selling through the back door. Very simply, this is a way to get your name to the public without making even one cold call.   Generate free exposure by writing what you know. Authoring articles in your knowledge wheel house is a great way to get your name out as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=holycowbranding.wordpress.com&amp;blog=1083730&amp;post=674&amp;subd=holycowbranding&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kzargo</media:title>
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		<title>Tis the Season to be Giving</title>
		<link>http://holycowbranding.wordpress.com/2011/12/08/tis-the-season-to-be-giving-2/</link>
		<comments>http://holycowbranding.wordpress.com/2011/12/08/tis-the-season-to-be-giving-2/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 18:32:51 +0000</pubDate>
		<dc:creator>Lorana Price</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Giving]]></category>
		<category><![CDATA[Operation Christmas Child]]></category>
		<category><![CDATA[Toys for Tots]]></category>

		<guid isPermaLink="false">http://holycowbranding.wordpress.com/2011/12/08/tis-the-season-to-be-giving-2/</guid>
		<description><![CDATA[Looking for ways to give this holiday season rather than just exchanging gifts? Many non-profit organizations can use donations and volunteers. Here area few: Operation Christmas Child- A part of Samaritan’s Purse International How you can help: Build A Box- Fill a shoe box with various gifts and a small donation,  then drop it off [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=holycowbranding.wordpress.com&amp;blog=1083730&amp;post=671&amp;subd=holycowbranding&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Lorana</media:title>
		</media:content>

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			<media:title type="html">Image</media:title>
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		<item>
		<title>Best Practices for Marketing Dashboards</title>
		<link>http://holycowbranding.wordpress.com/2011/11/29/best-practices-for-marketing-dashboards/</link>
		<comments>http://holycowbranding.wordpress.com/2011/11/29/best-practices-for-marketing-dashboards/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 02:35:24 +0000</pubDate>
		<dc:creator>Reuben Gradsky</dc:creator>
				<category><![CDATA[Cow Tips]]></category>
		<category><![CDATA[Data-driven Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[data management]]></category>
		<category><![CDATA[data-driven marketing]]></category>
		<category><![CDATA[how to measure marketing]]></category>
		<category><![CDATA[marketing roi]]></category>

		<guid isPermaLink="false">http://holycowbranding.wordpress.com/?p=624</guid>
		<description><![CDATA[The advantage of a dashboard is that it&#8217;s easy to use, provides timely data and, most importantly, gives an idea as to how to go about implementing potential improvements and solutions. It helps explain your marketing metrics visually, making it a lot easier for people to understand the information&#8230; without geeking out on them. For [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=holycowbranding.wordpress.com&amp;blog=1083730&amp;post=624&amp;subd=holycowbranding&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">datadivision</media:title>
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			<media:title type="html">MarketingDashboard</media:title>
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		<title>Turning Disappointing Service into Something Exceptional</title>
		<link>http://holycowbranding.wordpress.com/2011/11/15/turning-disappointing-service-into-something-exceptional/</link>
		<comments>http://holycowbranding.wordpress.com/2011/11/15/turning-disappointing-service-into-something-exceptional/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 18:53:31 +0000</pubDate>
		<dc:creator>Kelly E Zargo</dc:creator>
				<category><![CDATA[Cow Tips]]></category>
		<category><![CDATA[airline fines]]></category>
		<category><![CDATA[company leadership]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://holycowbranding.wordpress.com/?p=612</guid>
		<description><![CDATA[This week American Eagle Airline was fined $900,000 for keeping passengers on a non-moving plane for over three hours. $600,000 will be paid as a fine but almost $300,000 will be returned to passengers in refunds, vouchers and other incentives to come fly again. What is the best course of action when a customer has [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=holycowbranding.wordpress.com&amp;blog=1083730&amp;post=612&amp;subd=holycowbranding&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kzargo</media:title>
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			<media:title type="html">plane_landing</media:title>
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		<item>
		<title>How to Create the Work Environment Employees Really Want</title>
		<link>http://holycowbranding.wordpress.com/2011/11/01/how-to-create-the-work-environment-employees-really-want/</link>
		<comments>http://holycowbranding.wordpress.com/2011/11/01/how-to-create-the-work-environment-employees-really-want/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 10:00:36 +0000</pubDate>
		<dc:creator>Lorana Price</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[branded experiences]]></category>
		<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[work environment]]></category>

		<guid isPermaLink="false">http://holycowbranding.wordpress.com/?p=602</guid>
		<description><![CDATA[In a Job Satisfaction Survey released recently by the Society for Human Resource Management’s (SHRM) workers revealed benefits, compensation, and work/life balance are the most important factors to their overall job satisfaction. Job benefits and compensation don’t look like they did in your Dad’s day. This generation of workers values a variety of things that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=holycowbranding.wordpress.com&amp;blog=1083730&amp;post=602&amp;subd=holycowbranding&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://holycowbranding.wordpress.com/2011/11/01/how-to-create-the-work-environment-employees-really-want/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Lorana</media:title>
		</media:content>

		<media:content url="http://holycowbranding.files.wordpress.com/2011/10/clif-bar1.jpg?w=150" medium="image">
			<media:title type="html">clif-bar1</media:title>
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		<item>
		<title>What Does It Mean To Have A Brand Essence?</title>
		<link>http://holycowbranding.wordpress.com/2011/10/18/what-does-it-mean-to-have-a-brand-essence/</link>
		<comments>http://holycowbranding.wordpress.com/2011/10/18/what-does-it-mean-to-have-a-brand-essence/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 13:57:18 +0000</pubDate>
		<dc:creator>Lorana Price</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cow Tips]]></category>
		<category><![CDATA[brand essence]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[kirk phillips]]></category>

		<guid isPermaLink="false">http://holycowbranding.wordpress.com/?p=585</guid>
		<description><![CDATA[Your brand essence is the couple of words that sum up how your business connects with your customers and prospects. What&#8217;s tricky about your brand essence is that it&#8217;s not about features and benefits. Those are easy to articulate, and easy to describe, measure and compare. Your essence is what is felt when others interact [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=holycowbranding.wordpress.com&amp;blog=1083730&amp;post=585&amp;subd=holycowbranding&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://holycowbranding.wordpress.com/2011/10/18/what-does-it-mean-to-have-a-brand-essence/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/611d0259c6f61f838d52b8c75e1d0825?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Lorana</media:title>
		</media:content>

		<media:content url="http://holycowbranding.files.wordpress.com/2011/10/emosafes.jpg?w=300" medium="image">
			<media:title type="html">Emotions</media:title>
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		<item>
		<title>What Does It Mean To Be Tweetable?</title>
		<link>http://holycowbranding.wordpress.com/2011/10/04/what-does-it-mean-to-be-tweetable/</link>
		<comments>http://holycowbranding.wordpress.com/2011/10/04/what-does-it-mean-to-be-tweetable/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 01:28:33 +0000</pubDate>
		<dc:creator>Lorana Price</dc:creator>
				<category><![CDATA[Cow Tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[hashtag]]></category>
		<category><![CDATA[retweet]]></category>
		<category><![CDATA[tweetable]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://holycowbranding.wordpress.com/?p=574</guid>
		<description><![CDATA[According to Urban Dictionary, being &#8220;tweetable&#8221; means that something is worthy of being written about on Twitter. It may be good or bad – it applies to anything worth a tweet. What&#8217;s even better than being tweetable? Why being retweetable, of course! Being retweetable means that someone else felt your information was valuable enough to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=holycowbranding.wordpress.com&amp;blog=1083730&amp;post=574&amp;subd=holycowbranding&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://holycowbranding.wordpress.com/2011/10/04/what-does-it-mean-to-be-tweetable/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/611d0259c6f61f838d52b8c75e1d0825?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Lorana</media:title>
		</media:content>

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			<media:title type="html">Titter Bird</media:title>
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		<item>
		<title>Churn Rate&#8230; The Essential Customer Loyalty Metric</title>
		<link>http://holycowbranding.wordpress.com/2011/09/20/churn-rate-the-essential-customer-loyalty-metric/</link>
		<comments>http://holycowbranding.wordpress.com/2011/09/20/churn-rate-the-essential-customer-loyalty-metric/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 10:30:26 +0000</pubDate>
		<dc:creator>Reuben Gradsky</dc:creator>
				<category><![CDATA[Data-driven Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[churn rate]]></category>
		<category><![CDATA[data-driven marketing]]></category>
		<category><![CDATA[marketing metrics]]></category>
		<category><![CDATA[marketing roi]]></category>

		<guid isPermaLink="false">http://holycowbranding.wordpress.com/?p=564</guid>
		<description><![CDATA[The cows are anxious! Its ‘Churning’ Day at the dairy farm. No, not the day they make butter but the day they calculate the churn rate for their customers. Churn is the essential customer loyalty metric. In a nutshell, it&#8217;s the number of customers that don’t want to do business with you anymore. It&#8217;s calculated [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=holycowbranding.wordpress.com&amp;blog=1083730&amp;post=564&amp;subd=holycowbranding&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://holycowbranding.wordpress.com/2011/09/20/churn-rate-the-essential-customer-loyalty-metric/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">datadivision</media:title>
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			<media:title type="html">Butter-Churn</media:title>
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		<title>Do You Know Where Your Brand Stands?</title>
		<link>http://holycowbranding.wordpress.com/2011/09/06/do-you-know-where-your-brand-stands/</link>
		<comments>http://holycowbranding.wordpress.com/2011/09/06/do-you-know-where-your-brand-stands/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 10:15:33 +0000</pubDate>
		<dc:creator>Dan Poindexter</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Cow Tips]]></category>
		<category><![CDATA[Brand Audit]]></category>
		<category><![CDATA[Brand Materials]]></category>
		<category><![CDATA[Brand Survey]]></category>
		<category><![CDATA[Branding Questions]]></category>
		<category><![CDATA[Marketing Materials]]></category>

		<guid isPermaLink="false">http://holycowbranding.wordpress.com/?p=554</guid>
		<description><![CDATA[You can’t figure out where you’re going until you figure out where you’re at… and where you’ve been. Assessing the strengths and weaknesses of your branding and marketing initiatives, both past and present, are essential to creating a beefy new brand or realigning an existing one. Are you ready to move forward? Alright, then. It&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=holycowbranding.wordpress.com&amp;blog=1083730&amp;post=554&amp;subd=holycowbranding&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://holycowbranding.wordpress.com/2011/09/06/do-you-know-where-your-brand-stands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">drpoinde</media:title>
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		<title>Take Control of Your Web Site</title>
		<link>http://holycowbranding.wordpress.com/2011/08/23/take-control-of-your-web-site/</link>
		<comments>http://holycowbranding.wordpress.com/2011/08/23/take-control-of-your-web-site/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 10:30:57 +0000</pubDate>
		<dc:creator>Dan Poindexter</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cow Tips]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web strategy]]></category>

		<guid isPermaLink="false">http://holycowbranding.wordpress.com/?p=538</guid>
		<description><![CDATA[A mission critical strategy for your website is ensuring that it has fresh content to keeps visitors coming back. A static site, while it can perform several basic functions, doesn’t provide your brand with the “stickiness” it deserves, and it certainly doesn’t give the appearance that you’re actively involved in it’s upkeep. Take charge of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=holycowbranding.wordpress.com&amp;blog=1083730&amp;post=538&amp;subd=holycowbranding&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">drpoinde</media:title>
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			<media:title type="html">Control Key on Computer Keyboard</media:title>
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