Archive for the ‘SEO’ Category

The best way to improve your SEO and make it easier for people to find you online is by keeping your blog current.

Having a blog is the easy part.  Providing good content is the hard part. Keep reading for some easy ways to find great blog fodder!

#1: Recruit Guest Bloggers
Ask someone whose blog you are a fan of to write a guest spot on your blog.

A guest blogger needn’t necessarily be a blogger. It can be someone who is interesting and is an authority on something your readers would enjoy.  Give them a subject; it’s much easier to write on a given subject than to come up with your own.

#2: Conduct Interviews
This is a basic Question & Answer format where you interview someone smart, fun or interesting.  There is very little writing involved, just transcribe the interview tape. Better yet! Record the interview and post the video to the blog.

#3: Point to a Good Resource
If you find an article you like, pass it on. There are a few ways to do this.  Summarize what you liked or how you used the information, then add a link to the page you are referencing. The author will appreciate the shout out and your readers benefit from content you found. If you quote the material, don’t use more than  15 % as direct quotes. Otherwise you are infringing on their copyright. Google may penalize you for the duplicate content.

You can find and import  good content  via curator software such as  Scoop It or CurationSoft. While they work a little differently, the idea is similar in that they  look for content in your interest area, then send it to you. From there, you can reference it in your blog.

#4: Don’t underestimate the value of original content about you…
Take the time to toot your own horn. Tell about your organization. Not only what you do, but who you are, what your corporate culture is like and why people who should business with you.  Tell your story, brag on your employees, and show off awards.

People want to do business with people and organizations they know, like and trust. Once they get to know you and like who you are and what you stand for, they are more likely to buy from you.


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