Posts Tagged ‘Blogging’

The best way to improve your SEO and make it easier for people to find you online is by keeping your blog current.

Having a blog is the easy part.  Providing good content is the hard part. Keep reading for some easy ways to find great blog fodder!

#1: Recruit Guest Bloggers
Ask someone whose blog you are a fan of to write a guest spot on your blog.

A guest blogger needn’t necessarily be a blogger. It can be someone who is interesting and is an authority on something your readers would enjoy.  Give them a subject; it’s much easier to write on a given subject than to come up with your own.

#2: Conduct Interviews
This is a basic Question & Answer format where you interview someone smart, fun or interesting.  There is very little writing involved, just transcribe the interview tape. Better yet! Record the interview and post the video to the blog.

#3: Point to a Good Resource
If you find an article you like, pass it on. There are a few ways to do this.  Summarize what you liked or how you used the information, then add a link to the page you are referencing. The author will appreciate the shout out and your readers benefit from content you found. If you quote the material, don’t use more than  15 % as direct quotes. Otherwise you are infringing on their copyright. Google may penalize you for the duplicate content.

You can find and import  good content  via curator software such as  Scoop It or CurationSoft. While they work a little differently, the idea is similar in that they  look for content in your interest area, then send it to you. From there, you can reference it in your blog.

#4: Don’t underestimate the value of original content about you…
Take the time to toot your own horn. Tell about your organization. Not only what you do, but who you are, what your corporate culture is like and why people who should business with you.  Tell your story, brag on your employees, and show off awards.

People want to do business with people and organizations they know, like and trust. Once they get to know you and like who you are and what you stand for, they are more likely to buy from you.


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Control KeyA mission critical strategy for your website is ensuring that it has fresh content to keeps visitors coming back.

A static site, while it can perform several basic functions, doesn’t provide your brand with the “stickiness” it deserves, and it certainly doesn’t give the appearance that you’re actively involved in it’s upkeep. Take charge of your website. Allocate time and resources to its maintenance, and, if your new content is worthy, you’ll find that it breeds brand loyalty by bringing ­visitors back for more and more. A dynamic site can also grow your market. For example, fresh content infused with the right keywords can help you stay abreast of current search trends.

Staying on top of your site isn’t as much work as you might think. Here are a few steps you can follow to take charge of your online brand:

1.  Invest in a Content Management System

It’s no secret that few small business owners have the time or know-how to fiddle with backend web development. So, ask your developer about implementing a content management system that allows you to easily update your site’s content without fear of messing up the code. It may seem like an extraneous cost up front, but if you’re serious about keeping your site (and its visitors) up to date, the initial dollar amount pales in comparison to the fees you’ll incur when the bills for all those update requests pop up in the mail.

2. Upload News Items on a Regular Basis

     Whether your site contains a media room or a press release archive, it’s important that visitors don’t have to go off-site to find out your business’s business. An updated list of news items on your site shows that your business is active and making headlines. Just make sure your news is newsworthy.

3.  Add a Twitter Feed

     If your business is on Twitter, you could provide your website visitors with a link that allows them to follow you. Better yet, you could add a Twitter feed to your site and give them a taste of all the benefits they have to gain from following you.

4.  Incorporate a Blog

     The benefits of a blog are too numerous to cover in full here. In short, if you aren’t blogging, you probably should be. Blogs help position you as an expert in your field by allowing you to share your unique knowledge in a forum that can educate and inspire discussion among peers and prospects. As such, blogs are public sources of knowledge that consistently add fresh content, and can help position your site for optimal search rankings… if it’s within your domain. Make sure you aren’t taking the easy way out and sending visitors to a blog with a separate domain name. Go the extra mile and have your blog incorporated into your site.

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When the economy slows down, everyone looks for ways to market their business in a way that is easy and affordable. Each of the following tips can be executed well by any size company… just don’t forget to put some strategy behind them (or talk to a marketing strategist who can help you out).

  1. Optimize your website.
  2. Create an email marketing campaign.
  3. Purchase online advertising.
  4. Maximize your use of social media.
  5. Invest in public relations.
  6. Develop a customer loyalty program.
  7. Implement a customer referral program.
  8. Sponsor and event.
  9. Use human contact… not digital.
  10. Create a word of mouth marketing campaign.
  11. Spread your message by podcasting and blogging.
  12. Build a CRM database & contact these people regularly.
  13. Hold an event/open house to meet new prospects.
  14. Sponsor a local sports team (little league, soccer, etc).
  15. Serve on a charity board.
  16. Find venues for public speaking.
  17. Get published… even if it is just articles.
  18. Hold a contest.
  19. Seek out partnerships with referral sources.
  20. Network… and follow up.

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I have done it. I’m almost a full-blown geek. I can now be found on linkedin, plaxo, facebook and twitter.

Twitter is my latest foray into the world of social media. I haven’t fully gotten the grasp on it, but what I’ve seen so far is pretty cool.

It amazes me that people have gone from feeling disconnected because of technology to being connected in such a way that your friends, family & followers can keep up with what you have going on as quickly as you can throw a post up on the web. How awesome is that?

Have you taken the time to get connected? Do you find it effects your perception of the internet?

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I went to a Business Wire presentation the other day. It was all geared towards helping pr people figure out what to do with social media. There were three guys presenting, Nathan Gilliatt, Cord Silverstein and Jim Tobin, who have submerged themselves in a world that believes the internet has become a place for conversations. One of the guys likened it to a cocktail party.

Personally, I loved this concept. Too often, marketing types (and I happen to be one) get so wrapped up in how their clients should be portrayed that they forget that getting feedback from other people is important. I have fully embraced the idea of wandering around, glass of chilled chardonnay in hand, finding like-minded people to talk to, ask questions and interact.

Anyhow, I found that I was a large step ahead of many of my fellow pr counterparts. Most of the people in the room had not moved from the “web is for information” to the “web is for communication” mindset.

Having realized this, I thought to myself, “What better time than the present to get all my online social communication channels up to par.” Lucky for you, you just might find me out there if you look hard enough.

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