Posts Tagged ‘Client Relations’

Every organization seeks to acquire many clients in hopes of profit and success in the future. However, in order to do so, it is essential that one builds and maintains a healthy, trustworthy relationship with their clients. Although this may seem like common sense, it takes just as much effort building and maintaining relationship with them as it does working on their business project. It is a continuous ladder of steps to enhance and maintain relations with them.

Tips for keeping client relationships healthy:

1. Keep Lines of Communication Open

  •  Build a professional relationship with them via phone, email, lunch meetings, conference calls etc.
  •  Keep them up-to-date on various projects you are working on and any new company info
  • Get to know your client better, what their business is about, their short and long term goals and what they need.

2. Be Transparent

  • Tell all company policies and procedures up front. Lay it out for them so no one makes assumptions
  • Explain the benefits of working with your company and the consequences if they part ways with you.
  • Be crisp and clear. Tell them exactly what you plan on doing and when you plan on doing it to sustain business with them in the future.

3. Be Willing to Say Yes

  •  Listen to their ideas.
  •  Incorporate these ideas into your brainstorming and projects for them if it meets or surpasses the requirements of the project(s) you are doing for them.

4. Be Willing to Say No

  • If a client wants something that your company cannot offer, point them in another direction.
  •  On the same hand, if they offer an idea that doesn’t work, let them know up front by pointing to various evidence of why it wont work and provide them with alternatives as well.
  •  Saying no will give you more freedom and respect in the long run.

5. Establish Credibility

  •  Let your client know they can trust you. BE THE EXPERT.
  •  Meet deadlines. If deadlines are not met, this may harm the success of your client and your success at acquiring new clients in the future.
  •  Present yourself in a professional manner (the way you dress and communicate!).

6. Don’t Just Stay Inside the Lines: Problem Solving

  • Your client has come to you because they have a problem or want to improve. Develop ways to assist and solve these problems by shedding a light on new ideas that many not be obvious to them.

Although this is easier said than done, following these steps lead to a healthy client relationship; And a happy client always equals a happy relationship.


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